Japanese Luxury Goods: LV&Nbsp; Gucci Declined To Comment On High Prices.

2010/8/16 10:20:00 101

The economic situation is not good.

Japan

Consumers are obviously not enthusiastic about luxury goods, and it is worth noting that the same products in Japan are much more expensive than those in Europe and the United States.

The price of imported luxury goods in Japan is 50% higher than that in the country of origin, and some even higher than 60%.

Although imported goods are more expensive than domestic products because of import duties and freight charges, this is a logical thing. But if the price gap is too wide, it will not attract people's attention.

More importantly, now

Internet sales

So developed, consumers can compare the price on the brand website or the price of the third party retailers with the price in the domestic market.

At the same time, the rise of Outlet has also made consumers more sensitive to the price of luxury goods.

Moreover, Japanese consumers will go shopping in Europe, Paris and Milan on holidays. Even if they go out shopping, they will be cheaper than buying them in Japan.

BrianSalsberg, director of McKinsey Co, said: "

brand

Why is it much more expensive to sell in Japan? This is because the previous price was sold in Japan and consumers could accept it.

At that time, the Japanese market lacked such luxury goods, and the sensitivity of Japanese consumers to quality prices was not strong enough, so that high prices could still be sold.

But after the financial crisis, Japanese consumers are more cautious about luxury consumption, so this expensive road may not work.

Katsu Kuwano, a Japanese industry expert, said: "5 to 7 years ago, consumers thought that high prices meant high quality products, so luxury goods occupy such an advantage."