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2010 Shishi Men'S Clothing Team &Nbsp; Advance To Front-Line Brands.

2010/6/4 11:13:00 46

Men'S Wear

And McDonald's must have KFC around. Nowadays, in the men's wear lineup, apart from the seven wolves, Jin Ba, Li Lang, Qipai and so on, no matter whether they are franchised stores, hypermarkets or merchants, there are at least one or all of the local men's wear of the stone lions, such as the altlefort, the star, the great, and so on. The size of the counter, the selling price and the decoration grade are no less than the first-line brand.

This is not just a simple slogan.


The spokesperson has always been

Men's wear

As an important part of marketing, every mature brand will have its own endorser.


Before this year's Haibo meeting, the birds and men's wear held the new autumn and winter products conference in Xiamen in 2010. The new version of "Three Kingdoms" and "Zhu Geliang" Lu Yi arrived.

A year ago, Lu Yi signed the endorsement of the rich man's men's clothing. Although the influence of the event was not as good as that of the seven wolves, "the four kingdoms" had been endorsed. But with the new version of the Three Kingdoms and the number of "Zhu Geliang" showing more faces, the image of "rich man bird" changed the "middle-aged man" costume. With the help of the third generation terminal image introduced last year, it moved towards the trend of becoming fashionable and younger.

Not only that, Fu Fu bird men's clothing last year became the only sponsor of the official ceremonial equipment of the Fujian sports delegation of the Eleventh National Games, and put an advertisement on CCTV and local satellite TV. This performance confirms the sentence of Hong Huihuang, President of the rich bird's Menswear, "let rich birds become the top brands of Chinese casual men's clothing".


Sports

Marketing

It has always been a "complex" that Chinese men's clothing can not be given up. From behind the seven wolves, the seven cards to the powerful brands, there is the shadow of sports marketing behind these first-line brands.


The 2009 Super Bowl held at the bird nest not only made Chinese fans feel the charm of Italy football at zero distance, but also refreshed the new record of sporting events in China, as the official sponsor of the Italy Super Bowl in Italy.

stone lion

The emperor's menswear has benefited greatly from the two aspects of the layout of terminal network and the expansion of brand influence.

After upgrading the LOGO to "DIKING", the emperor's men's clothing also extended their tentacles to the NBA arena with more attention.

In the fierce competition for the playoffs between nuggets and Spurs, careful Chinese NBA fans will find that "DI emperor men's clothing" is a familiar brand of the lions.


"Shishi men's clothing needs such" dynamic "news.

Shishi quality and Technology Supervision Bureau responsible person said, in the increasingly fierce brand competition today, Shishi men's clothing must "move up."

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