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Will Shanghai Replace Hongkong? The Status Of Fashion Capital Is Not Guaranteed?

2010/6/4 9:08:00 46

When Chanel held a fashion show at Shanghai Pudong International Airport in 2005, the Hongkong media people who flew to Shanghai to participate in the event began to sweat in secret. "If all the big events in Shanghai are held in Hongkong, will the status of Hongkong's fashion capital be protected? Will Shanghai replace Hongkong?"

But when they took part in the spectacular fashion show, they breathed a sigh of relief. It was supposed to be an important scene in the fashion show. First row was completely encroached on by the infamous crowd and the stars who did not know how to dress up. The most obvious thing was that the number of the influx of Hongkong's influx of people was only three cats.

In the final analysis, "hardware" is in place but software is far too far away.

Chanel 2010 early autumn series show in Shanghai

After 5 years in 2010, the major brands launched a round of activities in Shanghai.

Chanel's show on the Huangpu River and two world-class performances of Dior in May 15th are enough to shock the earthquake.

First row is fully in line with international standards. Local celebrities are positioned by brand dress. New and old celebrities know better how to seize the opportunity to show themselves.

5 years ago, the Hongkong fashion icon came to Shanghai as a foil.

When Shanghai announced that it would become an international financial centre last year, the Hongkong media had been discussing and whispering with the masses. We all know that Shanghai is catching up, whether it is economic status or fashion discourse.

Christian Dior 2011 early spring series show in the Bund, Shanghai

If you go to Huaihai middle road in Shanghai, you will be attracted by the Louis Vuitton, Coach, Ermenegildo Zegna, Tiffany &Co. and so on. You will have the illusion of being in Hongkong central at a certain moment.

Go to Lujiazui, Pudong to see, Salvatore Ferragamo and Louis Vuitton and other brands have already appeared in the new building IFC.

Yes, this IFC is the sister building in Hongkong.

This is another building in Hongkong after the Li Bao square and Times Square. It is settled in Shanghai without changing its name.

Shanghai is becoming a new Hongkong? Perhaps this sentence has long been realized, but not willing to speak.

Hongkong people do not want to admit that I am afraid that "superstar mentality" is causing trouble.

Shanghai people do not want to admit that they are afraid of losing the characteristics of Shanghai. Although Shanghai is a feminine City, it does not mean Shanghai has no personality.

Beyond, Shanghai people are more ambitious! After a year, the Louis Vuitton of Hang Lung will be pformed into the largest flagship store in the world, even the main stores in Paris's Champs Elysees are behind it, not to mention the shops in Hongkong.

Of course, all this development is based on the premise that local customers are willing to consume locally, rather than the higher consumption tax.

So we must return to "software".

If one day, the domestic consumers can break the curse of buying classic brands and buy more personalized products, then we will be closer to the city.