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Shi Du Department Pformed &Nbsp, Targeting High-End Market.

2010/3/31 11:03:00 14

World Department Store Pformed Into High-End Target Market

After sleeping for more than 3 years, the world department store of Wangfujing is fading away.

"The world famous shop is about to open". Recently, the prominent words on the front door of the world department store seem to be announcements that the future location of the new shopping mall is still "high-end department store".

Yesterday afternoon, the reporters came to the world capital department store on Wangfujing street. The names and numbers of the "World Shopping Arcade" were still there, but the buildings from 1 to 5 floors were surrounded by a rigid fence. They could not see the inside completely. They could only hear "jingle" when they knocked out of the building.

On the fence, the reporter saw the word "world famous shop is about to open", but did not announce the investment call.

However, the reporters also noted that the Baleno brand, which is famous for its quality and low price, can not help but make people wonder about the location of the world famous shop in the world department store.

Shi Du department had repeatedly reported the news but failed to open it on schedule.

In June last year, the red merchants notice was posted on the east gate of Shi Du department store.

But shortly afterwards, the investment was calm.

Compared with 3 years ago, the situation of Wangfujing business circle is quite different now.

Lotte Yintai, Beijing APM (New Dongan Square) and other high-end shopping malls continue to rise, even the "old" department store has also been adjusted to attack "fashion", business competition has become more intense.

　　世都百货如果重张，有没有足够的吸引力？北京商业经济学会秘书长赖阳认为,王府井商业中心的发展方向是国际化品牌集聚的高端商业商务中心区，世都重张也应该符合这一方向。但是由于目前周边已有时尚名品卖场，世都百货面临的难度也很大，因此赖阳建议：“ 目前国际品牌进入中国的仅仅是一小部分，世都百货可以探索引进尚未进入中国的个性化品牌，针对一类人群，营造一种生活方式的中心”。

Source: Beijing Evening News