Training objectives: Understand the basic knowledge of business etiquette at home and abroad today and the important impact of shaping a good professional image on personal work performance, learn to correctly use the commonly used business etiquette and the methods of self design and shaping professional image, find out the problems in their own etiquette and image design in business activities, and propose adjustments, improvements The best way to improve and shape, so that their professional characteristics and external charm can be strengthened. Trainees: Middle and senior management personnel, marketing personnel, overseas business representatives, secretaries and public relations personnel of the company. Course outline: Concept of Business Etiquette Business Etiquette Separated from Life Etiquette -- The Meaning and Origin of Business Etiquette Basic principles of business etiquette Business Etiquette, Corporate Culture and Corporate Image -- Intangible Benefits Business Etiquette -- A Stage to Show Personal Charm Basic Business Etiquette Business reception Business visit Business negotiation Business communication Business ceremony Business trip International Business Etiquette Elements embodying the standard of international business etiquette Prepare for an important international business activity of the company Understand your international business partners - beliefs, customs, etiquette taboos Professional Image in Business Etiquette The nature of the individual's role in business etiquette activities Fully demonstrate your etiquette cultivation and the company's etiquette standard Appearance, language, auxiliary tools, tip handling, smoking, sexual harassment Important details easily ignored Creation of professional image Image elements, professional characteristics and professional colors Pay attention to your daily cultivation and habit adjustment Complete your professional image design Managers, public relations clerks, salesmen, technicians Special skills to strengthen image charm Knowledge, eloquence, artistic accomplishment, sports Clear and beautiful professional image