Us Women'S Wear Brand Bebe Is Seeking To Spanform Its Road Share Price By 16%.

On Tuesday, the stock market collapsed nearly half of its stock market due to market rumors. Lane Bryant Bebe Stores Inc. (NASDAQ:BEBE) issued a notice on Wednesday, acknowledging that the company had hired financial advisor B. Riley & Co. to explore strategic options, but refused to disclose any details.

On Tuesday, sources said that the To be or not to be, which came from Shakespeare's famous phrase, is seeking spanformation from Bebe Stores Inc., but she may not have the consent of creditors to choose bankruptcy.

In the early February, Bebe Stores Inc. Just released quarterly report shows that the group is still in a continuous loss, as of 2016 10-12 net loss of 5 million 231 thousand U.S. dollars or earnings per share -0.65 U.S. dollars, only a year earlier net loss of 5 million 458 thousand U.S. dollars or earnings per share -0.68 narrowed slightly. In mid 2016, the Bebe Stores Inc., which was on the delisting, made a strategic change after its founder Manny Mashouf returned. The company took out the company's intellectual property rights and set up a joint venture with the brand management company Bluestar Alliance LLC. According to the agreement, Bebe Stores Inc. will get more than 50% of the joint venture with Bluestar Alliance LLC and lose its brand intellectual property rights, while Bluestar Alliance LLC will inject $35 million into the joint venture company, and the 35 million US dollars will be spanferred to Bebe Stores as a trading fee, while at the same time, the company will get less than 50% stake in the joint venture. After restructuring, Bebe Stores Inc. closed 40 stores.

According to Wednesday's announcement, Bebe Stores Inc. said she hired a real estate consultant to assist the group in leasing matters.

The announcement confirmed the rumors of Tuesday's market. Bebe Stores Inc. is carrying out a two track system of bankruptcy protection and e-commerce spanformation.

However, stimulated by news, Wednesday Bebe Stores Inc. Price of stock It surged 16%, but it ended up at $3.86, or 8.12%.

Over the past 4 years, Bebe Stores Inc. has been losing money, despite the founder of Manny Mashouf's return and the strategic spanformation of selling IP, but the company still has not gone out. Clothing market The weak predicament. At present, the most successful in spanition is the fast fashion Boohoo.com PLC (BOO.L) in the UK, but the core business of the group before is the big code clothing, which has some products with traditional women's clothing, and the competition is smaller and more exclusive.

Traditional retail industry is becoming more and more difficult, consumers' demand for clothing has weakened, shopping centers' traffic has declined sharply, and online shopping mode has shifted. Now it is not just Shakespeare's famous name "To be or not to be" women's leather licensing Bebe needs to face the choice of life and death. A series of global clothing brands will have to eventually be submerged in the retail history.

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