The Main Problems Of Clothing Exhibition Industry In Dalian

First,

The history of urban development is too short. The lack of culture in the city restricts the development of clothing culture and affects the foundation of the development of the clothing exhibition industry.

Taking a look at the world famous clothing exhibition city, whether it is Paris, France, or London of the United Kingdom or Milan of Italy, it has a profound cultural history of clothing. Dalian has only a hundred years of history and is far away from the political, economic and cultural center, which has caused the congenitally deficient of the Dalian garment industry and the clothing exhibition industry.

Two, the lack of market awareness and risk awareness in Dalian has constrained the development of Dalian's clothing industry and clothing exhibition industry.

Dalian, as an old garment processing export base, although it started early and has strong processing power, it also led to a low market share in the domestic market.

Although Dalian's children's wear and Western-style clothes have been in the history, there has been a study on the industrialization development mode of Dalian's clothing exhibition industry. But now it has no advantage. The scale of clothing enterprises is too small, the market information is not fast, the propaganda is too small, and the advantages of technology, capital and equipment are lacking. Dalian's products in the region are hard to get the advantage in competition.

Three, there is a clear gap between the latest technology application and the scale of the exhibition hall.

Xinghai clothing exhibition center is too small for exhibition.

There are not many famous international exhibitions, but the degree of internationalization is not high. The scale of exhibitions is generally small, especially with the requirements of the international exhibition Federation (UEl).

Four, existing

The talent base is weak.

The development of exhibition industry needs many talents, and the competition of talents will be the key to success or failure.

There are fewer professionals in Dalian, and many are not professionally competent enough to meet the requirements of high standard exhibitions.

Exhibitors holding international exhibitions are uneven in quality, lack of professional knowledge, lack of ability to solicit exhibitions, and some exhibitions do not have high level of exhibition.

Five, Dalian's foreign cooperation channels are not extensive enough and not deep enough. Internationally renowned and powerful exhibition companies have not really entered the exhibition market in Dalian.

Some clothing exhibition companies are short of funds, small business scale, wide range of channels of invitation, no overseas market of their own exhibitors, and insufficient efforts to go abroad, which will affect the publicity of our clothing exhibition industry and the popularity of our clothing exhibition industry in the world.

In essence, the main reason for the above problems lies in the government's exhibition.

Lack

The nature of the clothing exhibition company has been the municipal government and the Dalian garment Expo Organizing Committee.

It hinders the development of the clothing exhibition industry and leads to the lag of ideas.

Thus, the emergence of these problems is inevitable.

To sum up, the most important problem in the clothing exhibition industry in Dalian is government manipulation. The development rule of modern fashion exhibition industry requires that we must weaken government behavior and form industrialization.