Domestic Men'S Wear Brands: Greatly Expand The Future Growth Space Of Advance Payment

Domestic textile clothing The growth of men's clothing is relatively stable. An industry researcher in Shanghai told the reporter: "Men's wear companies have a strong ability to resist risks, and men's wear consumption is getting more and more attention."

　 Men also love beauty

In the domestic market, the men's wear market is getting more and more attention. The head of the men's wear department of a shopping mall in Nanjing told the reporter: "In the past two years, the annual sales of the men's wear department has maintained a year-on-year growth of 20%, while the sales of the women's wear department has increased about 10% - 15%. Last year, the sales of the men's wear department was about 400 million, accounting for about one tenth of the sales of the entire shopping mall."

Although the sales volume of men's clothing has not exceeded that of women's clothing over the years. But the manager of the store told the reporter: "In the first half of this year, the sales of men's and women's clothing were almost the same, and men's clothing was slightly higher."

　　 Stronger risk resistance

It is understood that in 2011 Brand clothing Against the background of general price increase, the growth rate of clothing retail volume of national key large retail enterprises was only 4.36%, a significant decrease of 5.84 percentage points compared with 2010. From the first four months of 2012, clothing sales volume decreased by 0.51%, indicating that consumers' affordability to prices is declining. stay Textile manufacturing In the downturn, the major securities companies are optimistic about men's clothing listed companies, and they all give "recommend", "buy" and "increase" ratings.

An industry researcher in Shanghai told the reporter: "There are few styles of men's clothing, the turnover rate of inventory and accounts receivable is relatively good, and the company has a strong ability to resist risks."

At the same time, the researcher believes that the current pattern of the men's clothing market has been determined, and the "cake" has been divided up by several listed companies. For men's wear market, style, quality and channel are the major factors that determine the future development potential of men's wear companies.

Future growth space of advance payment?

Although the growth of men's wear companies is relatively stable, the inventory and channels still restrict the development of men's wear companies. On the other hand, the above industry researcher revealed to the reporter: "In fact, behind the substantial expansion, men's clothing listed companies are pre spending future growth space."

The researcher of the industry told the reporter: "The consumption growth slowed down, but the current strategy of men's wear companies is to make great development and leap forward, which actually overdraw the future growth rate.

The above industry researcher told the reporter: "It is normal for the company's direct stores to lose money, and it will be two to three years before they can make profits. The bigger problem faced by men's clothing listed companies is that the 'cake' is so big, and when consumption growth slows down, the result of substantial expansion is to advance future growth space."